I might nuke my TikTok account with over 300k followers.Update from 6/29/23, 7/5/23, 7/16/23 at the bottom.Jun 28, 20231Jun 28, 20231
How I went from running 0 to 5 miles in a month.UPDATE 4/23: Well, I reached my goal of running 5 miles, 3 times a week. Several times. Which is to say, I have struggled to continue to…Jan 26, 20221Jan 26, 20221
Thoughts on how I got to over 220k followers on TikTik in 7 months.Before we tuck into this, I want to be clear. This is not a “how-to,” per se. It is me providing context and thoughts on why…Oct 20, 20211Oct 20, 20211
Why we use conversations, not interviews, to drive insights.More flexibility leads to better insights for brands and businesses.Jun 29, 2021Jun 29, 2021
Nothing changes if nothing changesBefore I get into it, I want to stress that I am not a dietician or a physical exercise expert, but I read a lot (no, I did not sleep at a…Jun 5, 2021Jun 5, 2021
Published inBetter MarketingWhy McDonald’s Poster Campaign Misses the MarkA case study in logo overconfidenceFeb 22, 20212Feb 22, 20212
Published inThe StartupHow Netflix & Tesla Got the Drop on CompetitorsTo get the drop on the competition is to obtain an advantage by acting before they do. But in order to get the drop, companies need to be…Feb 10, 2021Feb 10, 2021
Robinhood & Public.com — A Tale of Two BrandsBrand is the sum total of everything a company does and how it interacts with the world. One of the benefits of having a clearly…Feb 1, 2021Feb 1, 2021
Why + was a smart naming move in streamingWhat seemed like laziness in naming was actually the best move these streaming video companies could’ve made.Dec 15, 2020Dec 15, 2020
Published inBetter MarketingWhat’s Next in Marketing? Personalized Curation.Why the future of marketing isn’t just personalization — putting it all together is what mattersNov 16, 20201Nov 16, 20201
