3 Things Sales Won’t “Fix”

Success can cover up some fundamental issues…temporarily.

There’s an old saying that “sales fixes everything.” The idea is that as long as a company is selling, everything is a-ok. But for startups, the reality is that sales won’t fix everything. Robust sales do two things. First, the sales revenue extends the runway — more revenue means more money to cover operating costs and…

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Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry

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Barry W. Enderwick

Barry W. Enderwick

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry

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