Barry W. Enderwick

Aug 4, 2020

5 min read

3 Things Sales Won’t “Fix”

Success can cover up some fundamental issues…temporarily.

There’s an old saying that “sales fixes everything.” The idea is that as long as a company is selling, everything is a-ok. But for startups, the reality is that sales won’t fix everything. Robust sales do two things. First, the sales revenue extends the runway — more revenue means more money to cover operating costs and…