Not me

My June jumpstart to lose pandemic pounds and get healthier

Before I get into it, this is decidedly a personal piece as opposed to the subjects I normally write about, business, brands, and marketing. Also, I want to stress that I am not a dietician or a physical exercise expert, but I read a lot (no, I did not sleep…

How one brand got it wrong and the other brand got it right.

Brand is the sum total of everything a company does and how it interacts with the world. One of the benefits of having a clearly articulated brand position is that when events occur, whether internal or external, you have a guide for how to react.

And with the AMC/GameStop stock…

How what seems like lazy branding is actually a savvy move.

Over the last couple of decades, I’ve worked on a number of naming projects. From companies to divisions to even an open-source code project for Intel. So when Apple announced the name of their streaming service as AppleTV+ I was amused at what I considered a “meh” name. Then came…

Why the future of marketing isn’t just personalization — putting it all together is what matters

Photo by Sarah Dorweiler on Unsplash

Personalization: the action of designing or producing something to meet someone’s individual requirements.

Curation: the selection, organization, and presentation of online content, merchandise, information, etc., typically using professional or expert knowledge.

The promise of personalization as it pertains to marketing has been that companies can leverage customer browsing and purchasing…

Success can cover up some fundamental issues…temporarily.

There’s an old saying that “sales fixes everything.” The idea is that as long as a company is selling, everything is a-ok. But for startups, the reality is that sales won’t fix everything. Robust sales do two things. First, the sales revenue extends the runway — more revenue means more…

Barry W. Enderwick

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry

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