Red envelopes from the days of yore.

Brand and the early days of marketing Netflix

Building brand takes work and consistency.

By now, everyone on the planet knows Netflix. I have had my share of people over the years say to me, “man, marketing Netflix back in the day must have been easy because it was such a no-brainer from a value standpoint.” Nope, that wasn’t the case at all. In fact, we were not only trying to get people to buy into…