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Red envelopes from the days of yore.

Brand and the early days of marketing Netflix

The business environment in 2001

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These had not been launched yet.
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The most popular phone in the world at the time.
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Yep, this was once expensive.

Renting movies in 2001

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What Netflix was in 2001

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Netflix main distribution hub (photo credit: Dawson Dean)

Marketing Netflix in 2001

Enter the Red Ticket.

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This was our main promo vehicle for years. Given the movies shown here this is obviously from 2006 but you get the idea.

And it was smooth sailing after that!

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry

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