Don’t Just Acquire Customers, Build Relationships

Consumers don’t say they want a relationship but that doesn’t mean your company should act that way.

TL;DR — CPG (consumer package goods) companies know that, though their retail strategy is still working, in the era of direct access to consumers it will likely not be enough. With private labeled products

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Barry W. Enderwick

Barry W. Enderwick

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry