Facebook will be fine*

As much as people think everyone is quitting Facebook, in reality, they are not.

Update: Facebook has record sales despite #deleteFacebook.

The recent revelations that every person on Facebook has had their data scraped (note it was not technically a data breach, but the policies of Facebook that allowed this to happen) have a lot of people understandably upset. It may seem like Facebook is in a death spiral given the coverage it has received.

Yet, as consumers (and I count myself as one too) we “forgive and forget” when it comes to brands with surprising ease. Sure, we get caught up in drama and emotion of the moment, but then we settle back into our routines.

Want some examples?

Netflix and Qwikster

I’ll kick things off with the big brand blunder that I personally participated in. Back in 2011, Netflix has just raised prices on its streaming service to be in parity with the DVD service. Given the increasing amount and quality of the streaming library, this was needed. What wasn’t needed was for Netflix to make a decision that not only went…