Image for post
Image for post

How Mercedes failed it and Nike nailed it.

What not to do: Mercedes Benz

Millennial-focused

Denigrating your own brand

The Reveal

Image for post
Image for post

How Nike Got It Right

Bottom Line

Written by

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store