How Mercedes failed it and Nike nailed it.

What we can learn from Mercedes’ brand blunder and Nike’s brand success.

A few days ago I saw two brand ads on TV that, because of their proximity to each other, stood in stark contrast to one another. One, by Mercedes Benz, did their brand a massive disservice on many levels. The other, by Nike, not only bolstered but elevated the brand even…

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Barry W. Enderwick

Barry W. Enderwick

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry