How Netflix & Tesla Got the Drop on Competitors

How both leveraged a long-term strategy to succeed

Barry W. Enderwick
The Startup
Published in
4 min readFeb 10, 2021

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To get the drop on the competition is to obtain an advantage by acting before they do. But in order to get the drop, companies need to be able to see what’s ahead.

People tend to think of how innovative both have been as they’ve dominated their respective industries. That…

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Barry W. Enderwick
The Startup

Brand/marketing executive, Kaizen (ex Netflix). I write on startups, strategy, business, culture & design. Also Sandwiches Of History on Insta/TikTok/YouTube