Don’t let follower counts fool you.

I might nuke my TikTok account with over 300k followers.

Barry W. Enderwick
7 min readJun 28, 2023

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Update from 6/29/23, 7/5/23, 7/16/23 at the bottom.

Before we get into, I want to share that I take a multi-platform approach to Sandwiches of History. That is, I not only post on TikTok but Instagram, YouTube, Facebook, and Reddit as well. I do this to hedge against having one algorithm completely sink views. When TikTok first got on my radar, everyone in pop culture…

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Barry W. Enderwick

Brand/marketing executive, Kaizen (ex Netflix). I write on startups, strategy, business, culture & design. Also Sandwiches Of History on Insta/TikTok/YouTube