I might nuke my TikTok account with over 300k followers.
Update from 6/29/23, 7/5/23, 7/16/23 at the bottom.
Before we get into, I want to share that I take a multi-platform approach to Sandwiches of History. That is, I not only post on TikTok but Instagram, YouTube, Facebook, and Reddit as well. I do this to hedge against having one algorithm completely sink views. When TikTok first got on my radar, everyone in pop culture called it “that app for kids where they do the dancing.” I’ve learned that it is only the beginning when a new platform takes hold like that. Having missed out on getting in relatively early on Facebook, Twitter, and Instagram, I thought I could on TikTok.
So I repurposed some content I had made for an Instagram account that went nowhere, and lo and behold, it took off. Over the course of a year, I went from no followers to almost two hundred thousand. It had worked. By getting in at the right time, I was able to amass a substantial following. It was fun!
Sure enough, my follower count plateaued. Still, it has steadily and consistently been creeping up to where I am now, with over 302,000 followers. But while I appreciate that folks are interested in what I do, I’m afraid it amounts to not much. That’s because TikTok has made that metric practically meaningless.
