Not all Marketing is Advertising

It seems that many startup founders think that if you make an insanely great product and you don’t need to spend money on marketing. Sorry, but that’s just not true.

If you read online tech mags and blogs with any regularity, you’re bound to run across an article or post that’s talking about how Company X didn’t do any marketing and grew exponentially.

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Barry W. Enderwick

Barry W. Enderwick

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry