Not me

Nothing changes if nothing changes

My June jumpstart to lose pandemic pounds and get healthier

Barry W. Enderwick
6 min readJun 5, 2021


Before I get into it, this is decidedly a personal piece as opposed to the subjects I normally write about, business, brands, and marketing. Also, I want to stress that I am not a dietician or a physical exercise expert, but I read a lot (no, I did not sleep at a Holiday Inn Express last night, lol). What I’m sharing below is just how I am approaching a situation in my life. My purpose for doing so is two-fold.

The first is to hold myself accountable. By writing all of this out and publishing, I will know in the back of my mind that it isn’t just some spongey idea that I can modify on a whim. It’s out there.

The second is to see if any of you have ideas that challenge and improve my approach. I’m not looking for criticism; I’m looking for constructive criticism.

The Context

During the pandemic, some folks took the opportunity to get in the shape of their lives. Others went in the opposite direction. I stayed right down the middle for almost all of it. I didn’t modify how I ate/drank but continuing to run seven miles three times a week. You’ll notice how I said almost all of it.

That’s because, in January, I made a decision that was, in hindsight, the beginning of my downfall. I decided not to go running because it was cold. I had been getting up at four a.m. to go running at five a.m. for years. I have all the gear I need for winter running here in Northern California. And I’ve run in past winters with no problem. But for some reason, I thought that was a good reason. It wasn’t. It wasn’t even a reason to begin with, but we’ll get into that in a bit.

Soon after that, our fifteen-year-old pug started to show signs of doggy dementia, waking up two to four times a night barking. And wouldn’t stop until someone got up to reassure her via petting. Between my fiancé and me, I am the light sleeper. She can sleep through just about anything. Which means I was the one getting up two to four times a night. And that takes a significant toll on your energy during the day.

You can easily predict what happened next. I stopped running entirely. Seven miles, let alone one mile sounded so difficult…



Barry W. Enderwick

Brand/marketing executive, Kaizen (ex Netflix). I write on startups, strategy, business, culture & design. Also Sandwiches Of History on Insta/TikTok/YouTube