Barry W. Enderwick

Feb 1, 2021

3 min read

Robinhood & — A Tale of Two Brands

How one brand got it wrong and the other brand got it right.

Brand is the sum total of everything a company does and how it interacts with the world. One of the benefits of having a clearly articulated brand position is that when events occur, whether internal or external, you have a guide for how to react.