Thank Jeff. Both for reading and the kind words. Marketing including performance marketing is almost more important early on at a startup. After all, you have to grow. It sounds like you’re at an inflection point. So the best advice I can give is to conduct research with current customers and your next customers (if they look/act differently than you current ones) to find out what problems they’re having and how you fit into their lives as the solution. You then create a brand position based on that. It should have a brand promise (what you want people to think of when they think of your company), brand attributes (how you sound/look, tone/voice), and a brand story (shortcut for why the company was formed). Then you develop thematic supports for how you pay off that brand promise. From there you are able to guide content creation, marketing messaging, iconography…everything. And when applied consistently, you build that brand. There are several ways to go about this. You can folks in-house, pay an agency, or hire a consultant like me (shameless plug). If you want to chat further, feel free to ping me at barry (a) consultbwe.com