I went from 0 to 221k followers on TikTok in 7 months — some thoughts.

Before we tuck into this, I want to be clear. This is not a “how-to,” per se. It is me providing context and my thoughts on why an account featuring a middle-aged dude making olden time-y sandwiches from old cookbooks has blown up as quickly as it has. There might be stuff you can learn but I promise nothing, sorry. And yes, 220,000 is not a million but it ain’t nothing.



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Barry W. Enderwick

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry