What Elon Musk Gets Wrong About Leadership

The CEO is creating the technology of tomorrow. Can his businesses keep up?

Barry W. Enderwick

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Photo: Axelle/Bauer-Griffin/FilmMagic/Getty Images

The rise of Elon Musk has been spectacular to watch. Since his co-founding of companies like x.com and PayPal, Musk has used his money and intellect to take on big subjects like solar, electric cars, house batteries, transportation in general, and, of course, space. What he has accomplished thus far is impressive.

UPDATE: Sorry, what I should have written is that what he has managed to wrangle other people to do has been impressive. Except The Boring Company which, much like what we now know about Musk, was just a lot of BS. As I write this he’s backing anti-semite and white replacement theory tropes as he drives the company formerly known as Twitter into the ground. All while fundamentally not getting that “free speech” pertains the first amendment of the constitution of the United States and not to what happens when you violate a website’s T&Cs.

I still stand by what I wrote below but honestly, now I’d prefer it if he burns out and fades away because has either become or revealed himself to be a irresponsible, hate-filled, fear-laden, shell of a human. And given that he’s a billionaire, a dangerous one at that.

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Barry W. Enderwick

Brand/marketing executive, Kaizen (ex Netflix). I write on startups, strategy, business, culture & design. Also Sandwiches Of History on Insta/TikTok/YouTube