When it comes to language, don’t be lazy.

Imagine going to a local dinner theater. You and your significant other are shown to a table where a waiter promptly says, “Welcome, here are some product listings and here is the list of products that come in a glass.” You order and enjoy your meal. The waiter asks if you’d like any sweet product to complete the meal. You politely pass and she says, “Excellent, well, thank you for using us tonight, the content…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Barry W. Enderwick

Barry W. Enderwick

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry