When it comes to language, don’t be lazy.

Imagine going to a local dinner theater. You and your significant other are shown to a table where a waiter promptly says, “Welcome, here are some product listings and here is the list of products that come in a glass.” You order and enjoy your meal. The waiter asks if you’d like any sweet product to complete the meal. You politely pass and she says, “Excellent, well, thank you for using us tonight, the content…



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Barry W. Enderwick

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry