Who nailed their value proposition - UBER or Lyft?

How the second-place brand acted like a first-place brand for the win.

Recently, Uber and Lyft, ostensibly the number one and number two ridesharing services, announced subscriptions. Both with the goal of retaining customers while providing reliable recurring revenue streams. Leaving aside brand preference, which one would be likely to win out in a head-to-head competition? To find out, let’s look at the offerings.

Lyft

We’ll look at Lyft first since they announced first. Their subscription plan that rolled out on October sixteenth has been touted in some circles as the Netflix of rideshare. Except it isn’t. Netflix charges a relatively low fee for which you get unfettered access to everything they offer.

Lyft, on the other hand, charges $299 a month for which you get 30 rides at a rate of up to $15. However, if your ride goes over $15 you have to pay the difference. This deal is a fairly complex offering from a consumer standpoint.

Uber

Uber, who announced their subscription plan on October thirtieth and is currently…