Who nailed their value proposition - UBER or Lyft?

How the second-place brand acted like a first-place brand for the win.

Recently, Uber and Lyft, ostensibly the number one and number two ridesharing services, announced subscriptions. Both with the goal of retaining customers while providing reliable recurring revenue streams. Leaving aside brand preference, which one would be likely to win out in a head-to-head competition? To find out, let’s look at the offerings.