Why McDonald’s Poster Campaign Misses the Mark
A case study in logo overconfidence
Published in
5 min readFeb 22, 2021
As a marketer who started out in design and cut his teeth doing both at Netflix, I am of the opinion that graphic design, in the service of business, always has a job to do. That job changes company-to-company and project-to-project. Whether it’s to attract new customers, getting current customers to buy more, or amplify a…
