Barry W. Enderwick

Dec 15, 2020

3 min read

Why + was a smart naming move in streaming

How what seems like lazy branding is actually a savvy move.

Over the last couple of decades, I’ve worked on a number of naming projects. From companies to divisions to even an open-source code project for Intel. So when Apple announced the name of their streaming service as AppleTV+ I was amused at what I considered a “meh” name. Then came Disney+…