Why + was a smart naming move in streaming

How what seems like lazy branding is actually a savvy move.

Over the last couple of decades, I’ve worked on a number of naming projects. From companies to divisions to even an open-source code project for Intel. So when Apple announced the name of their streaming service as AppleTV+ I was amused at what I considered a “meh” name. Then came Disney+…

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Barry W. Enderwick

Barry W. Enderwick

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry