Barry W. Enderwick

Jun 29, 2021

4 min read

Why we use conversations, not interviews, to drive insights.

More flexibility leads to better insights for brands and businesses.

The single best way to gain insights into your customer, and your potential customers, is to talk to them. Don’t get me wrong, I’m not advocating that enterprises big or small ask customers what they want. But I am advocating for them to think of…