The Quibi Marketing Debacle
By trying to explain what Quibi was, they missed the bigger opportunity.
5 min readApr 23, 2020
UPDATE 10/21/20: After operating for barely over 6 months, Quibi is shutting down. This article was published in April of 2020 and while the marketing was clearly problematic it obviously was not the only reason for its demise.