Barry W. EnderwickI might nuke my TikTok account with over 300k followers.Update from 6/29/23, 7/5/23, 7/16/23 at the bottom.·7 min read·Jun 28, 2023--1--1
Barry W. EnderwickHow I went from running 0 to 5 miles in a month.UPDATE 4/23: Well, I reached my goal of running 5 miles, 3 times a week. Several times. Which is to say, I have struggled to continue to…·8 min read·Jan 26, 2022--1--1
Barry W. EnderwickThoughts on how I got to over 220k followers on TikTik in 7 months.Before we tuck into this, I want to be clear. This is not a “how-to,” per se. It is me providing context and thoughts on why…·5 min read·Oct 20, 2021--1--1
Barry W. EnderwickWhy we use conversations, not interviews, to drive insights.More flexibility leads to better insights for brands and businesses.·4 min read·Jun 29, 2021----
Barry W. EnderwickNothing changes if nothing changesBefore I get into it, I want to stress that I am not a dietician or a physical exercise expert, but I read a lot (no, I did not sleep at a…·6 min read·Jun 5, 2021----
Barry W. EnderwickinBetter MarketingWhy McDonald’s Poster Campaign Misses the MarkA case study in logo overconfidence·5 min read·Feb 22, 2021--2--2
Barry W. EnderwickinThe StartupHow Netflix & Tesla Got the Drop on CompetitorsTo get the drop on the competition is to obtain an advantage by acting before they do. But in order to get the drop, companies need to be…·4 min read·Feb 10, 2021----
Barry W. EnderwickRobinhood & Public.com — A Tale of Two BrandsBrand is the sum total of everything a company does and how it interacts with the world. One of the benefits of having a clearly…·3 min read·Feb 1, 2021----
Barry W. EnderwickWhy + was a smart naming move in streamingWhat seemed like laziness in naming was actually the best move these streaming video companies could’ve made.·3 min read·Dec 15, 2020----
Barry W. EnderwickinBetter MarketingWhat’s Next in Marketing? Personalized Curation.Why the future of marketing isn’t just personalization — putting it all together is what matters·6 min read·Nov 16, 2020--1--1